There has been an overwhelming importance given to custom web designs off-late. Even if a company got its website developed
by the de facto best web designers in town, eventually, they want the “custom” power in their hands. The ability to make changes on the fly, as and when they want, is what has driven these companies to get a greater control over how they wish to tailor the design even after it has been delivered to them in a manner most furnished. Now, this has led to many designers creating a design or a theme that leaves a lot of scope for customization, and in the process, it also leaves a lot to be desired
But all said and done, the trend is reversing and more and more brands are beginning to realize that what they need is surety of a design rather than something that needs to be altered every once in a while. Let’s look at a few reasons why custom web design is no longer as desirable as it was a year ago:Also Read: A Guide to Several Programming Languages Available for Web Development
Design has a Worth
When we bring “custom” to web design, we give the power of creating something to the general customer. Now, this also hints that the customer has a more clear-eyed idea of how a web design should look like than a professional designer does, and that’s a fallacy that can bring a design down to its feet. When we are
something for a client, they would arguably want something that can have a control over, without realizing that they plan to tinker around with a design that was fulled by individuals who have invested years in gaining experience and expertise in web design.
Now, to avert a scenario where your client dismantles a piece of design you delivered to them (which can end up
being a blotch on your portfolio), it serves you well to get rid of “custom” altogether and make designs that are most ideally designed and don’t need to be tinkered around with.
Users are Least Bothered if the Site is Custom or Not
What a suite of clients fail to realize that the website created by the designers is eventually a pitch for the end-users, and not for the client. The users want a website that gives them access to all the information they want to gather, even visual appeal of the website doesn’t matter to them much.
The Navigation and Quality of Content the Site Matters, Not How “Spellbinding” it Looks
All they need is a website that’s easy to navigate, and contains content that is informative and at the same time, written creatively enough to intrigue them. If your users have to struggle looking for the categories or menu on the site, you have already started on a wobbly note.
The Templates Available Today are Richer in Functionality and Form
There was indeed a time when the readymade themes and templates looked pretty uninspiring. However, thanks to websites like themeforest.com, the scenario has transformed by leas and bounds. Today, we have access to readymade themes that are visually inspiring, compatible with different browsers and devices, responsive, fast-loading, hand-coded, and most importantly of all, very economical.
It’s Hard to Sell Something Which Doesn’t Exist as Yet
The Cost Saving Factor
Custom designs prove to be a major hole in the pocket for companies as opposed to fixed templates. Also, they take a lot of time to get completed due to the changes back and forth. You need to rewire the whole design, keep modifying the SEO and mobile-friendly capabilities (which can be made perfect on the first go if “custom” is not a constraint, installing fluff features using the unnecessary plugins, etc.
Custom web designs have their share of incentives, but they have more to do with the frills and the fluff which is only needed in much smaller doses. So, whether you are a web designing service provider or a company looking for one, it’s time to hand over the reins in the hands of web designers who know how add exclusivity to your designs and click your website into top gear.
Sarah Parker is a blogger and WordPress developer at Designs2HTML Ltd, a leading markup conversion services company that has delivered top-grade markup conversion services since 5 years. She loves writing information-rich blogs on PSD to WordPress conversion services.